Fashion gets Physical

In the 1970's, active wear began to set new style records and it hasn't slowed down yet.

 1970's

in 1977, American Vogue published the first picture with famous and glamorous  actress Farrah Fawcett appeared skateboarding in her favourite sneakers, the Nike "Señorita Cortez" running shoes- and they looked as chic as anything the magazine's readers had ever seen.

1980's 

workout in the music and of course in fashion

In 1981another blonde with dazzling teeh, Olivia Newton John and her song "Physical", the album reached top 10 in Japan, New Zealand, Canada, The States, and her native Australia. "I wanna get Physical", she sang- and Fashion did too.
In 1982 Jane Fonda released her first exercise video titled "Jane Fonda's Workout", became the highest selling home video of the next few years. Aerobics and Jogging were more than just that ecade's popular workouts, they were sexy.

the 80's stars: Brooke Shields / Olivia Newton John / Jane Fonda

1990's

 In 1984, Ralph Lauren opened the Polo Sport Emporium in the glossiest shopping districts, "New York's  Madison Avenue. The Store sells everything from ski boots and hiking apparel to fragances with the Polo imprimatur, raising active wear to high fashion.

In 1991, Chanel, whose head designer, Karl Lagerfeld, has toyed with scuba Tailleurs and Lycra legging. The athletic style has met Ready-to-wear collections.

left picture: Chanel 1991
Right Picture: Michael Kors 2013

2014's

Last Vogue Paris essue published a photoshoot about style & sport.

Sport influence in the last collection. Spring/summer 2014 

Tommy Hilfiger / Emilio Pucci / Prada

Marni / Marc By M. Jacobs / Lacoste

The T-shirt in the history.

When you ask yourself what you'd rather be wearing, the first answer is a T-shirt. Simple, comfortable and always stylish. Nowadays, this garment is accepted as appropriate dress almost anytime, everywhere and we could find it for just £2 in Primark or £500 in a Versace Store.

The T-shirt evolved from undergarments used in the 19th century, through cutting the one-piece "union Suit" underwear into separate top and garment.

1913 The First T-shirt Models

White cotton, crewneck T-shirts became regulation underwear for the U.S Navy. Two decades later, at the University of Southern California, football players don similar shirts to prevent chafing from heavy shoulder pads. the tees became so fashionable that students start pilfering them for casual wear.

Printed T-shirt

The earliest printed shirt was perhaps the Air Corps Gunnery School T-shirt featured in 1942 cover of LIFE magazine and Mickey Mouse would follow suit a few years by Sam Kantor in Miami, Fl.

First Printed T-shirts / the Union-suit underwear /first Mickey printed in a T-shirt.

Hollywood in the 50's

By the mid-1950s the T-shirt had become the symbol of the new teenager and of the rock 'n' roll rebellion. Hollywood Rebel Stars, like Marlon Brandon and James Dean exuded animal magnetism when we wore a thin, white T-shirt. the T-shirt is only a thin veil, meant to cover not only his rippling physique, but also their character's bestial urges.

James Dean & Marlon Brandon in the 1950's

Concert T-shirts in 1960's 1970's and the present

Different Bands (Rock 'n' Roll, Punk, Pop, etc) adoped the T-shirt in Concerts. Another succesful bussines were (and still in use) the Concert Tours printed in T-shirts as Merchandising.   

The Ramones Concert, 1977.

I Love New York

1970's, New York gained a reputation as a tourists' nightmare-dirty, decadent and crime-ridden. To revitalize the city imagen, the Conmerce Department hired designer Milton Glaser to fashion an eye-catching logo for the city. over lunch one day, Glaser sketched "I ♥ NY" on a napkin. The logo spearheads a resurgence in New York tourism and became the most imitated T-shirtdesign in history.

American Series

in the 80's, Don Johnson sport a T-shirt as part of an ever-changin, candy-coloured wardrobe on the television series "Miami Vice". The look, replete with rolled-up jacket sleeves and slip-on sockless loafers, take off like wildfire. To this day, the combo T-shirt-and-jacket persists.

 The present

Nowadays, T-shirts are so fashionables as the first time. 

S/S 2014 ; Gucci / Calvin Klein / Versace / diesel